2. Is it likely that the unbalanced cultural export/import patterns will change as BRIC (Brazil, Russia, India

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2. Is it likely that the unbalanced cultural export/import patterns will change as BRIC (Brazil, Russia, India and China) and other influential countries reach higher living standards and become more educated and knowledgeable in fields that will have an influence on the cultural sphere?

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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