2. Visit any Web site that reviews robot vacuums. How do the reviews of iRobot vacuums compare...
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2. Visit any Web site that reviews robot vacuums.
How do the reviews of iRobot vacuums compare to competitive robot vacuums? Does the information from the review match the value proposition that is communicated using the user-generated content?
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Related Book For
Principles Of Marketing, An Asian Perspective
ISBN: 9781614336488
5th Edition
Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong
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