2. Visit any Web site that reviews robot vacuums. How do the reviews of iRobot vacuums compare...

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2. Visit any Web site that reviews robot vacuums.

How do the reviews of iRobot vacuums compare to competitive robot vacuums? Does the information from the review match the value proposition that is communicated using the user-generated content?

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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