2. When exporting goods to a foreign country, a marketer may be faced with various trade restrictions.

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2. When exporting goods to a foreign country, a marketer may be faced with various trade restrictions.

Discuss the effects these restrictions might have on an exporter's marketing mix:

(a) tariffs;

(b) quotas; and

(c) embargoes.

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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