2. When exporting goods to a foreign country, a marketer may be faced with various trade restrictions.
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2. When exporting goods to a foreign country, a marketer may be faced with various trade restrictions.
Discuss the effects these restrictions might have on an exporter's marketing mix:
(a) tariffs;
(b) quotas; and
(c) embargoes.
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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