2. Which of the main types of bviying situation are represented by the following individual circumstances? =
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2. Which of the main types of bviying situation are represented by the following individual circumstances?
= BMW's purchase of computers that go in cars and adjust engine performance to changing driving conditions.
= Volkswagen's purchase of spark plugs for its line of Jettas.
= Honda's purchase of light bulbs for a new Legend model.
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Related Book For 
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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