3 Show how each of the actors/forces you have identified in question 2 directly {or indirectly) impacted
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3 Show how each of the actors/forces you have identified in question 2 directly {or indirectly) impacted on Unilever's final decision to revamp and relaunch the defective Omo/Persil Power,
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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