3. Suggest a company you know of that offers a broad product range, e.g. Sony Mobile Phones...
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3. Suggest a company you know of that offers a broad product range, e.g. Sony Mobile Phones or Volkswagen. Apply the Boston Consulting Group portfolio model to the company’s product range and try to draw conclusions about the balance between the four categories in the portfolio model.
Explain how this model has been useful in your analysis
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Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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