3. What explains the big difference between the concept test results and eventual buyer behaviour? Does the
Question:
3. What explains the big difference between the concept test results and eventual buyer behaviour? Does the difference in the results matter?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
Question Posted: