3. What explains the big difference between the concept test results and eventual buyer behaviour? Does the

Question:

3. What explains the big difference between the concept test results and eventual buyer behaviour? Does the difference in the results matter?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

Question Posted: