4. A perfume's name is a central product attrihute. How should Revlon go about deciding and selecting

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4. A perfume's name is a central product attrihute. How should Revlon go about deciding and selecting an appropriate brand name for its perfumes?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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4. A perfume's name is a central product attrihute. How should Revlon go about deciding and selecting an appropriate brand name for its perfumes?
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4. A perfume's name is a central product attrihute. How should Revlon go about deciding and selecting

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Principles Of Marketing

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