4. Communications that strive to persuade customers to purchase goods and/or services from a particular company on

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4. Communications that strive to persuade customers to purchase goods and/or services from a particular company on the basis of the given firm’s sustainable features and qualit?

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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