4. Compare and contrast undifferentiated, differentiated, concentrated and micromarketing targeting strategies. Choose a product category for each

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4. Compare and contrast undifferentiated, differentiated, concentrated and micromarketing targeting strategies.

Choose a product category for each targeting strategy and explain your choice.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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