4 Give a few examples of companies you think would benefit from a social mission approach, and...
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4 Give a few examples of companies you think would benefit from a social mission approach, and another few examples of companies that should avoid this type of approach. Explain your choices.
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Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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