4. Provide an example of a firm that motivates innovation from internal sources by creating time and

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4. Provide an example of a firm that motivates innovation from internal sources by creating time and physical space for its employees to explore ideas and innovate.

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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