5. Explain the difference between share of customer and customer equity. Why are these concepts important to

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5. Explain the difference between share of customer and customer equity. Why are these concepts important to marketers?

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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Question Posted: Oct 16, 2024 03:00 AM

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5. Explain the difference between share of customer and customer equity. Why are these concepts important to marketers?
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5. Explain the difference between share of customer and customer equity. Why are these concepts important to

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Principles Of Marketing

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