5. What arc the merits and limitations of differentiated, undifferentiated and concentrated marketing? (Jive examples of product

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5. What arc the merits and limitations of differentiated, undifferentiated and concentrated marketing? (Jive examples of product or service providers that have pursued these market coverage strategies. How successful were these strategies?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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