5. What arc the merits and limitations of differentiated, undifferentiated and concentrated marketing? (Jive examples of product
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5. What arc the merits and limitations of differentiated, undifferentiated and concentrated marketing? (Jive examples of product or service providers that have pursued these market coverage strategies. How successful were these strategies?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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