5. Why would a company choose to introduce a lowprice fighter brand? Provide an example. What should
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5. Why would a company choose to introduce a lowprice fighter brand? Provide an example. What should the company be wary of when it launches a low-
price fighter brand? (AACSB: Written and Oral
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Related Book For
Principles Of Marketing, An Asian Perspective
ISBN: 9781614336488
5th Edition
Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong
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