6. 'Category killers' and discounters provide tough price eompetition to other retailers. Will large retailers' growing power

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6. 'Category killers' and discounters provide tough price eompetition to other retailers. Will large retailers'

growing power in channels of distribution affect manufacturers' willingness to sell to category killers and other discounters? What policy should Sony have regarding selling to these retailers?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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6. 'Category killers' and discounters provide tough price eompetition to other retailers. Will large retailers' growing power

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Principles Of Marketing

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