6. Name and define the five winning value propositions described in the chapter. Which value proposition describes

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6. Name and define the five winning value propositions described in the chapter.

Which value proposition describes IKEA, ICA and Skandiabanken? Explain your answer.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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