6. Which type of international marketing organization would you suggest for the following companies: (a) Xerox selling
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6. Which type of international marketing organization would you suggest for the following companies:
(a) Xerox selling a wide range of photocopying and document processing systems across the globe;
(b) a US manufacturer of toys, marketing its products in Europe; and
(c) Eriksson selling its full line of mobile telephones in the Far East?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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