6. Which type of international marketing organization would you suggest for the following companies: (a) Xerox selling

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6. Which type of international marketing organization would you suggest for the following companies:

(a) Xerox selling a wide range of photocopying and document processing systems across the globe;

(b) a US manufacturer of toys, marketing its products in Europe; and

(c) Eriksson selling its full line of mobile telephones in the Far East?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 05:00 AM

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6. Which type of international marketing organization would you suggest for the following companies: (a) Xerox selling

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Principles Of Marketing

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