6-4 List the steps for a typical new task buying process. What is product value analysis and...
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6-4 List the steps for a typical new task buying process.
What is product value analysis and in which step of the buying process does it occur? (AACSB: Communication;
Reflective thinking)
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Related Book For
Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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