7-13 Discuss the factors used to evaluate the usefulness of the military personnel segment. (AACSB: Communication; Reflective
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7-13 Discuss the factors used to evaluate the usefulness of the military personnel segment. (AACSB: Communication;
Reflective thinking)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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