8. Retailers often use psychological pricing as a price-adjustment strategy. Explain this pricing strategy. How do reference

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8. Retailers often use psychological pricing as a price-adjustment strategy. Explain this pricing strategy. How do reference prices affect psychological pricing decisions?

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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Question Posted: Oct 16, 2024 04:01 AM

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8. Retailers often use psychological pricing as a price-adjustment strategy. Explain this pricing strategy. How do reference prices affect psychological pricing decisions?
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8. Retailers often use psychological pricing as a price-adjustment strategy. Explain this pricing strategy. How do reference

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Principles Of Marketing

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