9-3 What are the benefits of an innovation management system and how can a company install such...

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9-3 What are the benefits of an innovation management system and how can a company install such a system?

(AACSB: Communication)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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