9-7 The Internet of Things a term that refers to everyday objects being connected to the
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9-7 The ‘Internet of Things’ — a term that refers to everyday objects being connected to the Internet — is growing.
Thermostats, ovens, cars, toothbrushes, and even baby clothes are connecting to the Internet.
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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