Develop a brand with a premium but accessible imagery, and superior product quality, but priced competitively with
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Develop a brand with a premium but accessible imagery, and superior product quality, but priced competitively with major brands.
t The brand should have no overt Ballygowan endorsement,
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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