How does a company determine its promotion budget? (AACSB: Written and Oral Communication)

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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Question Posted: Oct 16, 2024 05:00 AM

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How does a company determine its promotion budget? (AACSB: Written and Oral Communication)
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How does a company determine its promotion budget? (AACSB: Written and Oral Communication)

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Principles Of Marketing, An Asian Perspective

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