identify the major trends in the firms natural and technological environments explain the key changes in
Question:
identify the major trends in the firm’s natural and technological environments
‑ explain the key changes in the political and cultural environments
‑ discuss how companies can react to the marketing environment
‑
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Related Book For
Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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