Many of the worlds high-tech companies are located in Silicon Valley, California, including the headquarters of more
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Many of the world’s high-tech companies are located in Silicon Valley, California, including the headquarters of more than 30 businesses in the Fortune 1000. Which difference between B2B and B2C markets does this illustrate?
a. More reliance on personal selling
b. Derived demand versus direct demand
c. Fewer customers, often geographically concentrated in areas
d. Larger purchases/fewer buyers than the B2C market
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