Measurable: the size, purchasing power and profiles of the segments can be measured. Certain segmentation variables are
Question:
● Measurable: the size, purchasing power and profiles of the segments can be measured.
Certain segmentation variables are difficult to measure. For example, there are many lefthanded people in the world. Yet few products are targeted toward this left-handed segment. The major problem may be that the segment is hard to identify and measure. There is little data on the demographics of left-handers. Private data companies keep reams of statistics on other demographic segments but not on left-handers.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
Question Posted: