O bjective 3 D iscuss the major trends and developments in retailing. Retailing trends and developments (pp.

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➤ O bjective 3 D iscuss the major trends and developments in retailing.

Retailing trends and developments (pp. 386–392)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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