Objective 5 Discuss the nature and importance of marketing logistics and integrated supply chain management. Marketing logistics

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➤ Objective 5 Discuss the nature and importance of marketing logistics and integrated supply chain management.

Marketing logistics and supply chain management

(pp. 358–365)


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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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