Objective 5 Discuss the nature and importance of marketing logistics and integrated supply chain management. Marketing logistics
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➤ Objective 5 Discuss the nature and importance of marketing logistics and integrated supply chain management.
Marketing logistics and supply chain management
(pp. 358–365)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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