Shop for a product of your choice on Amazon. Do consumer reviews influence your perception of a
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Shop for a product of your choice on Amazon. Do consumer reviews influence your perception of a product or brand? Consumers participating in the Amazon Vine Program submit many of the product reviews on the site. Research this program and discuss whether or not a review from a consumer in this program is more useful than a review from
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Principles Of Marketing, An Asian Perspective
ISBN: 9781614336488
5th Edition
Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong
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