Shop for a product of your choice on Amazon. Do consumer reviews influence your perception of a

Question:

Shop for a product of your choice on Amazon. Do consumer reviews influence your perception of a product or brand? Consumers participating in the Amazon Vine Program submit many of the product reviews on the site. Research this program and discuss whether or not a review from a consumer in this program is more useful than a review from

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

Question Posted: