The marketing mix has been compared to a toolbelt. In other words, successful marketers can devise an
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The marketing mix has been compared to a toolbelt. In other words, successful marketers can devise an appropriate marketing mix by combining the right blend of tools: product, price, place, and promotion.
Describe a recent product that you purchased on Amazon.com or some other online retailer (place), how you located it (promotion), and whether the price was competitive when compared to similar products.
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