•
Whatarethetrendsinyourrespectiveindustrythatdemonstratetheshiftstowardamorehorizontal,inclusive,andsocialbusinesslandscape?
•
Whatareyourplanstoembracetheseshiftsinthemarketplace?

•
Whataresomeofthecasesinyourindustrythatcapturetheparadoxicalnatureofconnectedcustomers?
•
Howdoyouplantoembracetheparadoxes?

•
Howcanyourbusinessacquiregreatermindsharebyleveragingyouth’srolesofearlyadoptersandtrendsetters?
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Howcanyourbusinessgrowmarketsharebyleveragingthehouseholdinfluenceofwomen?
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Howcanyourbusinessidentifyandutilizenetizenstowin greaterheartshare?

5-8 Find an example of a blog on a topic that interests you.

Are there advertisements on the blog? Does the blogger appear to be sponsored by any companies? Is there information regarding sponsorship? Write a brief report of your observations. (AACSB: Use of IT; Communication;

Reflective thinking)