1. A publisher faces the following demand schedule for the next novel by one of its popular authors:

PRICE QUANTITY DEMANDED

$100 0 90 100,000 80 200,000 70 300,000 60 400,000 50 500,000 40 600,000 30 700,000 20 800,000 10 900,000 0 1,000,000 The author is paid $2 million to write the book, and the marginal cost of publishing the book is a constant $10 per book.

a. Compute total revenue, total cost, and profit at each quantity. What quantity would a profit-maximizing publisher choose? What price would it charge?

b. Compute marginal revenue. (Recall that MR 

TR/Q.) How does marginal revenue compare to the price? Explain.

c. Graph the marginal-revenue, marginal-cost, and demand curves. At what quantity do the marginalrevenue and marginal-cost curves cross? What does this signify?

d. In your graph, shade in the deadweight loss.

Explain in words what this means.

e. If the author were paid $3 million instead of $2 million to write the book, how would this affect the publisher’s decision regarding the price to charge?
Explain.

f. Suppose the publisher were not profit-maximizing but were concerned with maximizing economic efficiency. What price would it charge for the book?
How much profit would it make at this price?