LO4 Describe the phenomenon of loss aversion and explain how it often creates a powerful bias in

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LO4 Describe the phenomenon of loss aversion and explain how it often creates a powerful bias in favor of the status quo.

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Principles Of Microeconomics

ISBN: 9781264250387,9781264250448

8th Edition

Authors: Robert H. Frank , Ben Bernanke , Kate Antonovics , Ori Heffetz

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