Is Levitt correct tllat consumers need and want the illusions of advertising? Is n true that as
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Is Levitt correct tllat consumers need and want the illusions of advertising? Is n true that as consumers we are buying not only a physical product but also a set of positive feelings connected with it by advertising? Do you agree witll Levitt that "embellishment and distortion are among advertising's legitimate and socially desirable purposes"? Do the promises and images of advertising bring us genuine satisfaction?
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