A company is developing a new smart card technology that allows customers to maintain all financial and

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A company is developing a new smart card technology that allows customers to maintain all financial and investment account information on one card that they can use at ATMs. The company estimates the total number of possible users of the technology to be 58 million. If 3 percent of the consumers are innovators, 10 percent early adopters, 36 percent early majority, 32 percent late majority, and the remainder laggards, how many users are in each of the adoption categories?

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Business Finance

ISBN: 9780357532348

1st Edition

Authors: Les Dlabay, James L. Burrow

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