TEXPAK is a Pakistani-based textile firm that is facing increasing competition from other manufacturers in emerging markets selling in Europe. All garments are produced in Pakistan, with costs and pricing initially stated in Pakistani rupees (PKR), but converted to British pounds (GBP) for distribution and sale in the United Kingdom. In 2014, one suit was priced at PKR 11,000 with a British pound price set at GBP95.

In 2015, the GBP appreciated in value versus the PKR, averaging PKR120 = GBP 1.00 . In order to preserve the GBP price and product profit margin in rupees, what should the new rupee price be set at?