Why is it important for a company to know what the competition offers for customer service?

The Marketing Research Event provides an opportunity for 1–3 participants to demonstrate marketing research skills. The event consists of two major parts: the written document and the oral presentation by participants. The written document, a marketing research study, accounts for 70 points. The oral presentation accounts for the remaining 30 points of the 100 points.
Participants may use visual aids for their presentation. The oral presentation consists of 10 minutes for participants to explain the project followed by 5 minutes for the judge’s questions. Participants are to assume the role of management trainee. They have been asked by the business manager of a major stock brokerage firm (the judge) to develop a promotional campaign.
Participants will conduct the necessary market research and develop a promotional campaign for the firm’s customer service offerings. The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well the participants respond to questions that the judge may ask following the presentation.