The following values represent advertising rates paid by a regional catalog retailer that advertises either on radio

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The following values represent advertising rates paid by a regional catalog retailer that advertises either on radio or in newspapers:

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a. Determine a relative index for each type of advertisement using year 1 as the base year.
b. Determine an unweighted aggregate index for the two types of advertisement.
c. In year 1, the retailer spent 30% of the advertisement budget on radio advertising. Construct a Laspeyres index for the data.
d. Using year 1 as the base, construct a Paasche index for the same data.
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Business Statistics A Decision Making Approach

ISBN: 9780133021844

9th Edition

Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry

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