Question: 5 The information decoupling point only concerns information about changes in demand and market. This is information that flows upstream in the supply chain. In

5 The information decoupling point only concerns information about changes in demand and market. This is information that flows upstream in the supply chain.

In the poultry supply chain, living chickens and perishable products are exchanged. Wings & Legs therefore not only have to take into account variations in demand, but also variations in supply. What information should flow downstream in the supply chain (to the poultry processor) so that Wings & Legs is able to match supply with demand in a better way?

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