An important trend in the food product sector is the development of private labels. The manufacturer's brand
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An important trend in the food product sector is the development of private labels. The manufacturer's brand name is replaced more and more by the retailer's private label. What are the consequences of this development for the purchasing policy of these retailers?
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Purchasing And Supply Chain Management Analysis, Strategy, Planning And Practice
ISBN: 9781408018965
3rd Edition
Authors: Arjan Weele
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