Is it wise for a firm to stick to what it knows best, or should it expand

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Is it wise for a firm to stick to what it knows best, or should it expand its market by moving into adjoining products or services?

How can it avoid losing its focus?

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Operations And Supply Chain Management For MBAs

ISBN: 9781119355328

6th Edition

Authors: Jack R. Meredith, Scott M. Shafer

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