Is it wise for a firm to stick to what it knows best, or should it expand
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Is it wise for a firm to stick to what it knows best, or should it expand its market by moving into adjoining products or services?
How can it avoid losing its focus?
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This is a great question and it relates to a common challenge that businesses face which is choosing between sticking to their core competence or expa...View the full answer
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Related Book For
Operations And Supply Chain Management For MBAs
ISBN: 9781119355328
6th Edition
Authors: Jack R. Meredith, Scott M. Shafer
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