Construct a perceptual map for the following products or services: (a) business schools in your state or
Question:
Construct a perceptual map for the following products or services: (a) business schools in your state or region, (b) software packages, and (c) car rental/car sharing services. Label the axes with the dimensions you feel are most relevant. Explain how perceptual maps are used.
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Perceptual maps compare customer perceptions of a compan...View the full answer
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Related Book For 
Operations and Supply Chain Management
ISBN: 978-1119444404
9th edition
Authors: Roberta S. Russell, Bernard W. Taylor
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