2. Bookstore chains like Barnes and Noble often hold special events to promote new www.barnesandnoble. books or authors. Visit the Barnes and Noble Web site at www.barnesandnoble.com, com browsing through it to find out about some of the books it sells as well as other aspects of the business. Then assume the role of a Barnes and Noble bookstore manager.

Choose a book title from those described on the home page (or select a book that you have recently read and enjoyed) and begin planning a special promotional event to be held in your store. Write a memo detailing what the event will be and who will be on your project team (include in-store people such as sales clerks as well as outside people such as a representative from the publisher). Describe what each project member’s task(s) will be.