3. Visit the Web site for a company that makes a product you already like to buy and use. Familiarize yourself with the company and its products in general. Then create a value ratio for the product of your choice-either the one you already use or one you think you'd like to try. Create a numerator for your value ratio that lists the desirable features of the product as well as its ability to satisfy your needs associated with the product. (Is it easy to use? Does it last a long time?) Create a denominator that lists the "costs" or bur- dens you incur by purchasing the product. (Is it expensive? Do you have to drive a long way to purchase it?) In the end, does your numerator outweigh your denominator? Note: Internet Web addresses change frequently. If you do not find the exact sites listed, you may need to access the organization's or company's home page and search from there.