An avant-garde clothing manufacturer runs a series of high-profile, risqu ads on a billboard on Highway 101

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An avant-garde clothing manufacturer runs a series of high-profile, risqué ads on a billboard on Highway 101 and regularly collects protest calls from people who are offended by them. The company has no idea how many people in total see the ads, but it has been collecting statistics on the number of phone calls from irate viewers:

TYPE DESCRIPTION NUMBER OF COMPLAINTS R Offensive racially/ethnically 10 M Demeaning to men 4 W Demeaning to women 14 I Ad is incomprehensible 6 O Other 2

a) Depict this data with a Pareto chart. Also depict the cumulative complaint line.

b) What percentage of the total complaints can be attributed to the most prevalent complaint? kio5

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Operations Management Sustainability And Supply Chain Management

ISBN: 9781292295039

13th Global Edition

Authors: Jay Heizer, Barry Render, Chuck Munson

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