What are some of the advantages and disadvantages to expanding the retail business? Would Jodi need to
Question:
What are some of the advantages and disadvantages to expanding the retail business? Would Jodi need to staff differently?
Short Street Cakes is an all-natural “southern-style” bakery that specializes in wedding cakes and cupcake production. Short Street Cakes was opened in Asheville, North Carolina, in February 2009 by Jodi Rhoden, a small business entrepreneur and self-taught baker. As a hobby, Jodi began making wedding cakes from home for her friends around the area. As it turned out, Jodi’s cake-making skills were heavily in demand throughout the Asheville community. Word spread quickly of the quality and decadence of her cakes. Next, Jodi got her home kitchen certified, created a menu of her cake offerings, took a business class, and then started a booming home-based cake business. This lasted for three years and provided a great foundation to eventually expand the business outside of her home. Jodi then found an investor to partner in opening a full-fledged bakery, which she called Short Street Cakes.
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