3 Visit an IKEA superstore and a smaller furniture store. Observe how the shop operates, for example, where customers go, how staff interact with them, how big it is, how the shop has chosen to use its space, what variety of products it offers, and so on. Talk with the staff and managers if you can. Think about how the two shops differ from each other. Then consider the question, ‘What implications do the differences between IKEA and the smaller shop have for their operations management?’