Airline passengers today stand in numerous lines, are crowded into small seats on mostly full airplanes, and often spend time on taxiways because of air-traffic problems or lack of open gates. But what gripes travelers almost as much as these annoyances is finding out that the person sitting next to them paid a much lower fare than they did for their seat. This concept of revenue management results in ticket pricing that can range from free to thousands of dollars on the same plane. Figure 13.7 illustrates what passengers recently paid for various seats on an 11:35 a.m. flight from Minneapolis to Anaheim, California, on an Airbus A320. Make the case for, and then against, this pricing system. Does the general public seem to accept revenue management? What would happen if you overheard the person in front of you in line getting a better room rate at a Hilton Hotel? How do customers manipulate the airline systems to get better fares?

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☐☐ □ロ Sales First class Full fare Fare $817 792 Corporate discount 21-day advance Deep discounts 190 Frequent flyer program 0 Connections Empty 491 273 Seats 1 4 5 20 33 7 53 27 $817 $273 $792 FREE w whe O $491 $190